Social Media History Quiz | Test Your Knowledge!

Social media is a marketing juggernaut that every business should take advantage of. It plays a key role in traffic to your site, branding, customer service, and much more. Do you know where it all began, though? Put your skills to the test with Idyllwild’s Social Media History Quiz! Social Media History   Share List
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Color From Nature

Have you ever started a design project and not known what colors to use? Ever wondered which colors go well together? There is a science to color matching and a psychology to effectively choosing the most effective colors to express your visual message. This process, however, does not need to be complicated. The work has already been done for you and the answer is all around. Just look at nature.   Flowers use colors to attract pollinators like bees.   Birds use colors to attract mates.   People use colors to attract and inspire people.   Companies use colors to represent
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Internet Radio: A Better Bang For Your Buck

Traditional radio advertising can serve as a highly effective advertising medium, especially for smaller local businesses. You receive high exposure for lower costs than you would a TV commercial and there is a certain amount of control over which audience hears your ads based on likely preferences to music genres or talk radio shows.  However, the age of traditional radio seems to be coming to an end as more and more people move to internet radio, where they have higher control over what they listen to– including the ads.   In 2014 over one third of America was streaming their
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Instagram – A Great Place To Grow Your Brand

Instagram. The mysterious world of photos, filters, and hashtags. Maybe you’ve never used it, maybe you don’t see the point, or maybe you don’t think it would work for your product. Whatever your reason is, we’re here to tell you that Instagram can be a very effective (and fun!) tool to grow your brand and business. It’s no secret that visual content – graphics, photos, charts – gets more engagement than any other type of post on social media. So, it shouldn’t come as a surprise that Instagram, which is purely imagery for content, has been branded as the “King
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Women in Business: Michelle Smith

If you’re an Idyllwild client you know exactly who Michelle is, and it probably comes as no surprise that she was featured in the Women in Business section of Utah Business Magazine.  Michelle is our spunky and vivacious leader here at Idyllwild Advertising. Michelle founded Idyllwild Advertising in 2007, as one of the first Search Engine Marketing agencies in Utah. Michelle has been rockin’ and rollin’ since then, constantly working her hardest to grow the company and the companies of Idyllwild clients.   Share List
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Digital Marketing Trends for 2016

Out with the old, in with the new, right?  As we venture into the new year, here are a few digital marketing trends you’ll want to keep on your 2016 business radar. We could probably name about 20, but instead chose our Top 5 Digital Marketing Trends we believe will have the biggest impact for 2016. Drum roll, please: Share List
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Remarketing and Custom Audiences in Facebook

You know what remarketing is by now. Hopefully our graphic above is a good review (If you need a stronger refresher check out some of our earlier posts on it here and here). Remarketing in Facebook allows you to tailor your advertisements specifically for the audience you’re trying to reach. Rather than having your ads re-appear on other sites, they will appear on individuals Facebook pages. Facebook offers the ability to create a “custom audience” using certain snippets of code on pieces of your website. You can create several custom audiences to accomplish different goals with your remarketing efforts. On
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Double Your Social Media Content

As the social media director here at Idyllwild Advertising, I know that social media is important.  I live, breathe, and eat social media on my phone, desktop in my office and all around me.  Too often, doing social media can become a pain and very time consuming.  But we all know, deep down inside, that social media is important.  And if we are running a business, we know that we have to do it.  So we might as well figure out how to do more social media in less time and with less effort. I have come up with a
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6 Ways to Woo your Visitors Through Social Media

One of our many services we provide here at Idyllwild Advertising, is managing our clients Facebook, Twitter and other social media accounts.  Social Media is here to stay folks. More and more traffic is going to be coming to you from these platforms than any form of advertising.  The “Old School” ways of advertising are becoming increasingly more difficult to capture customer leads and sales.  This is where the industry experts like us come in.  Are you ready to catch these leads coming in from your Social Media Campaigns?  Here at Idyllwild Advertising we will make sure you are, and will make
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New Google My Business Platform

This is a pretty exciting stuff.  Google FINALLY rolled out the new Google My Business platform.  From Internet marketing industry folks like myself, this update has been long speculated and very much appreciated. Several experts have provided excellent coverage already (thanks, DannySullivan and Mike Blumenthal). Exact Instructions For 100% Completion: The greatest update for small business owners is the Business Information Progress Bar. Most of us in the Local SEO niche know exactly what to fill out, but the majority of business owners have no idea how to properly optimize their listing. Google knew that this was a huge point of confusion, so
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