Color From Nature

Have you ever started a design project and not known what colors to use? Ever wondered which colors go well together? There is a science to color matching and a psychology to effectively choosing the most effective colors to express your visual message. This process, however, does not need to be complicated. The work has already been done for you and the answer is all around. Just look at nature.

 

Pollination

Flowers use colors to attract pollinators like bees.

 

Bird-colors

Birds use colors to attract mates.

 

Color-Wheel-Theory

People use colors to attract and inspire people.

 

corporate-logos

Companies use colors to represent their message and establish their brand.

 

Walk-on-the-beach

Nature is full of hues and contrasts creating dynamic effects, symmetry and balance.

 

Ocean-Color-Pick

Color schemes in nature are abundant.

 

Monochromatic-Scheme

There are monochromatic schemes for when you want to showcase a single color.

 

Analogous-Scheme

Analogous schemes, which feature colors that are next to each other on the color wheel creating a harmonic design.

 

Complimentary-Scheme

Complimentary schemes, using hues opposite each other on the color wheel creating a vibrant look.

 

Vincent-van-Gogh-quote

Let the colors of nature inspire you on your next project. The benefit of going for a walk is beyond just a physical one.

 

Keep Designing!

Rob Covington

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