With Idyllwild’s call tracking, your business knows exactly which ads are leading to phone calls. This allows you to put your advertising dollars into the most effective mediums. It’s great for online campaigns like AdWords, PPC, organic, mobile, and social media. Also, call tracking is a perfect fit for offline marketing campaigns such as billboards, TV, and radio. Tracking numbers appear dynamically on your website and in all of your offline advertisements. Our call tracking software tracks each call back to the exact location where your advertisement was viewed. This allows you to immediately know details like the ad the caller clicked on, the billboard they saw, the pages they viewed, the television advertisement they watched, the keywords they searched, the URLs that referred them, and much more.
Call tracking can provide your business with the ability to intelligently route calls through queues by schedule, availability, agent skill, location, or IVR. Calls can also be routed directly to a landline, mobile phone, or softphone on your browser. They are immediately associated to the correct advertising channel and campaign so you know which ads are working.
Idyllwild delivers your call tracking data into an array of different reports that are easy to navigate and understand. They are all exportable, filterable, and schedulable so you get the information you need when you need it. Optimize your advertising budget and your call center performance to maximize return. Know exactly which campaigns are leading to calls and conversions and which agents are driving results.