Solitude Mountain Resort

Idyllwild Advertising took over digital marketing for Solitude Mountain Resort June 1st of 2013

Total Website Traffic Increase for June 1, 2013 – Feb 1, 2015 compared to the same 20 months prior +35.13%

Total Overall Goal Conversion Increase during that time
+ 67.30%
(A goal is defined as; purchase of a pass or made a reservation)

Peak Season Increases:

  • In Season Traffic Increase Year 1 + 49%
  • In Season Traffic Increase Year 2 + 47%
  • Preseason Traffic Increase Year 1 + 38%
  • Preseason Traffic Increase Year 2 + 72%

Internet Marketing Services Provided to Solitude:

  • Search Marketing – Google & Bing
  • Display Marketing
    • Direct to Site – KSL, Teton Gravity, MaxPoint
    • Partner Management: SkiUtah, VIsitSaltLake, Utah.com
    • GDN – Forbes, Weather.com, CNN, Fox, NBC, Etc.
    • Remarketing Display Advertising
  • Social Marketing
  • Video Marketing – Videos Created, New Channel Created, Total New Video Views 196,518
  • Directory Optimization (Yext, Single Platform, Google+)
  • Pandora Radio/Display Advertising

Asset Creation / Web Development Services Provided to Solitude

  • Social – promotions/landing pages/Ads – Started with 14,000 fans, grew to 22,000
  • Web – Mobile Site, Landing Pages, Validation, Daily Updates
  • Video – Production, Channel Creation, Distribution
  • Ads – Display, Text, FB
  • Branding – Annual Messaging for Print, Outdoor, Display and Web.