Women in Business: Michelle Smith

If you’re an Idyllwild client you know exactly who Michelle is, and it probably comes as no surprise that she was featured in the Women in Business section of Utah Business Magazine.  Michelle is our spunky and vivacious leader here at Idyllwild Advertising. Michelle founded Idyllwild Advertising in 2007, as one of the first Search Engine Marketing agencies in Utah. Michelle has been rockin’ and rollin’ since then, constantly working her hardest to grow the company and the companies of Idyllwild clients.   Share List
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Digital Marketing Trends for 2016

Out with the old, in with the new, right?  As we venture into the new year, here are a few digital marketing trends you’ll want to keep on your 2016 business radar. We could probably name about 20, but instead chose our Top 5 Digital Marketing Trends we believe will have the biggest impact for 2016. Drum roll, please: Share List
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Remarketing and Custom Audiences in Facebook

You know what remarketing is by now. Hopefully our graphic above is a good review (If you need a stronger refresher check out some of our earlier posts on it here and here). Remarketing in Facebook allows you to tailor your advertisements specifically for the audience you’re trying to reach. Rather than having your ads re-appear on other sites, they will appear on individuals Facebook pages. Facebook offers the ability to create a “custom audience” using certain snippets of code on pieces of your website. You can create several custom audiences to accomplish different goals with your remarketing efforts. On
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