Double Your Social Media Content

As the social media director here at Idyllwild Advertising, I know that social media is important.  I live, breathe, and eat social media on my phone, desktop in my office and all around me.  Too often, doing social media can become a pain and very time consuming.  But we all know, deep down inside, that social media is important.  And if we are running a business, we know that we have to do it.  So we might as well figure out how to do more social media in less time and with less effort. I have come up with a
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Directory Management: What do People Say About Your Brand?

Directory management can be a headache for businesses. I don’t blame them. Who wants to hear that their restaurant is “the worst place ever” or that they waited for over an hour for their doctor’s appointment. But like social media, online reputation management is also an important component of your online presence and your online marketing strategy. It’s important to remember that these reviews aren’t going anywhere anytime soon, so you need to learn how to respond to them. Here are a few questions/concerns that we have heard from our clients with some answers: I found a negative review on
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Tips for Directory Management and Optimization

Directory management is crucial when it comes to internet marketing, specifically, search engine ranking.  There are many things you can do to build and maintain your rank on the search engines. In order for your site to rank, it needs to be indexed by the search engines. Indexing is done when the search engines crawl your site. With directory management, your site can be indexed on a regular basis as the search engines crawl the sites. The more quality directory submissions you have, the more your site will be recognized. When you submit your business to a directory, you are
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City Grid Media is Making Directory Management Easier

As you all know when you have a new client or have to update the client’s existing directory listing, you have to go into each individual directory listing and change that information, but that can be a little time consuming. City Grid Media is making it a lot easier. City Grid Media is one of the largest online directories, they work with more than 200 smaller directories such as; Super Media, Yellow Book and Yellow Pages. How they are making it easier?  When you enter a client into City Grid Media the information you submit also filters into these smaller
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Why is Directory Management important for your business?

Because each day while working with different clients there is always something to change or fix. When I first started doing Directory Management I was under the impression that this would be a simple job that took minimal effort. I was entirely wrong! The more listings that I corrected the more listings that appeared (but of course they didn’t appear correctly). It was almost like every listing was regenerated into triplets! For instance, in a matter of three weeks I went from adding or correcting fourteen directories, to adding and correcting thirty directories, and all this was for a single
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Our fight with Google Places is over!

I recently discovered a new way to edit a Google Places page and it made me so very happy. Rather than fighting with them to update information on our client’s accounts, I have found a solution that solves our problem. Well for now at least. For those of you who know, and for those of you who don’t, Google Places can be a bit of a pain in the butt, especially when you are trying to edit one of your listings. For some reason, (sometimes this happens and sometimes it doesn’t), but Google will take several months to update new
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