Double Your Social Media Content

As the social media director here at Idyllwild Advertising, I know that social media is important.  I live, breathe, and eat social media on my phone, desktop in my office and all around me.  Too often, doing social media can become a pain and very time consuming.  But we all know, deep down inside, that social media is important.  And if we are running a business, we know that we have to do it.  So we might as well figure out how to do more social media in less time and with less effort. I have come up with a
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6 Ways to Woo your Visitors Through Social Media

One of our many services we provide here at Idyllwild Advertising, is managing our clients Facebook, Twitter and other social media accounts.  Social Media is here to stay folks. More and more traffic is going to be coming to you from these platforms than any form of advertising.  The “Old School” ways of advertising are becoming increasingly more difficult to capture customer leads and sales.  This is where the industry experts like us come in.  Are you ready to catch these leads coming in from your Social Media Campaigns?  Here at Idyllwild Advertising we will make sure you are, and will make
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Better ROI with segmented email marketing lists

There are several ways to increase revenue via email marketing, but one that I find is not getting enough attention is targeted emails to segmented lists. Sending the same email to your whole list does not work for everyone and if you find that you have a large group of inactive customers now may be the time to start separating your list. Some companies target by basic information such as: Gender Location Interest Still other companies drill down a little deeper: Purchase history Surveys Links customers have clicked on If you already have lists that have never been segmented, it
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A while back I wrote a blog post about a new program that allows you to verify bulk email lists for your email marketing campaigns. Now that I have had the chance to use Bulk Email Verifier, I would like to let you know about my experience. I could not be happier with this web-based program. The secure online program allowed me to validate large email lists without having to download messy software. The best part is they run the validation/check from their servers so you don’t run the risk of having your IP address blacklisted. You simply upload your
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Email Address Authentication

One of the most frustrating things in email marketing, is finding out email addresses are invalid. Not only is it time consuming to weed them out, but it will also affect your reporting statistics. I use a site that allows you to verify an email before adding it to your list, it is called This is a great site and does the job, but can be very time consuming as you can only verify one email address at a time. Not the best option when you have large lists that are always growing. I am very excited that 
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Have Your Heard About CardStar?

I am very excited that a company I know well, Constant Contact has acquired CardStar, a mobile applications provider. What is CardStar? CardStar is a mobile app that allows consumers to consolidate plastic loyalty cards, reward cards and club membership cards on smart phones. Your wallet will no longer be full of cards from various stores and you can access the app right on your smart phone home screen. Don’t have a smart phone? Get the CardStar card to consolidate your cards and make shopping easier. In addition to your usual shopping rewards, you will receive exclusive deals from local
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