Internet Radio: A Better Bang For Your Buck

Traditional radio advertising can serve as a highly effective advertising medium, especially for smaller local businesses. You receive high exposure for lower costs than you would a TV commercial and there is a certain amount of control over which audience hears your ads based on likely preferences to music genres or talk radio shows.  However, the age of traditional radio seems to be coming to an end as more and more people move to internet radio, where they have higher control over what they listen to– including the ads.   In 2014 over one third of America was streaming their
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Digital Marketing Trends for 2016

Out with the old, in with the new, right?  As we venture into the new year, here are a few digital marketing trends you’ll want to keep on your 2016 business radar. We could probably name about 20, but instead chose our Top 5 Digital Marketing Trends we believe will have the biggest impact for 2016. Drum roll, please: Share List
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Remarketing and Custom Audiences in Facebook

You know what remarketing is by now. Hopefully our graphic above is a good review (If you need a stronger refresher check out some of our earlier posts on it here and here). Remarketing in Facebook allows you to tailor your advertisements specifically for the audience you’re trying to reach. Rather than having your ads re-appear on other sites, they will appear on individuals Facebook pages. Facebook offers the ability to create a “custom audience” using certain snippets of code on pieces of your website. You can create several custom audiences to accomplish different goals with your remarketing efforts. On
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Double Your Social Media Content

As the social media director here at Idyllwild Advertising, I know that social media is important.  I live, breathe, and eat social media on my phone, desktop in my office and all around me.  Too often, doing social media can become a pain and very time consuming.  But we all know, deep down inside, that social media is important.  And if we are running a business, we know that we have to do it.  So we might as well figure out how to do more social media in less time and with less effort. I have come up with a
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New Google My Business Platform

This is a pretty exciting stuff.  Google FINALLY rolled out the new Google My Business platform.  From Internet marketing industry folks like myself, this update has been long speculated and very much appreciated. Several experts have provided excellent coverage already (thanks, DannySullivan and Mike Blumenthal). Exact Instructions For 100% Completion: The greatest update for small business owners is the Business Information Progress Bar. Most of us in the Local SEO niche know exactly what to fill out, but the majority of business owners have no idea how to properly optimize their listing. Google knew that this was a huge point of confusion, so
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Remarketing – I think it’s the bee’s knees really.

How fun would it be it to be able to follow someone around with your advertising messages who has already expressed interest in your product or service? Like a stalker with a sandwich board? It would be great wouldn’t it? The creative and strategy process alone are things only dreamed of in yesteryear. I mean, how many times marketers have said in their meetings, “If we only knew exactly who our audience is, and exactly where to reach them.”? Even more, to know where are they are at certain stages of the buying cycle. How about constant consideration? More on
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Tips for Directory Management and Optimization

Directory management is crucial when it comes to internet marketing, specifically, search engine ranking.  There are many things you can do to build and maintain your rank on the search engines. In order for your site to rank, it needs to be indexed by the search engines. Indexing is done when the search engines crawl your site. With directory management, your site can be indexed on a regular basis as the search engines crawl the sites. The more quality directory submissions you have, the more your site will be recognized. When you submit your business to a directory, you are
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Customer Retention Made Easy with Google Remarketing!

There are many factors when it comes to building and maintaining a successful business through internet marketing. There are three things you need to look at when it comes to evaluating traffic and conversion rates for your website. You have a percentage for the amount of viewers, buyers and your average bounce rate percentage. Depending on the size of your total traffic reach, the ratios between viewers and buyers can vary greatly. Your viewers don’t always turn into buyers and the ones that do, aren’t guaranteed to be returning customers. Hello, Google Remarketing!!  How many times have you shopped around
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How to Advertise Your Google Place Page Outside of Your Physical Location

Google Places can be tricky for those of you who serve many cities and areas without having a physical location within those cities. There are two major factors when it comes to advertising in more than one service area. Some companies either have multiple office locations through the state or they have a mobile business with no office location at all. Unfortunately, Google tries to avoid listing business that do not have an actual location in the city they are trying to advertise in. Some businesses try to trick the system and create a fake address like a P.O. Box.
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Systems Come Naturally

As I grow my company, I have had to build many systems and define many policies to create an easier, more efficient way for our staff to work. Honestly it still boggles my mind that we have come so far. I think, wow I didn’t know how to run a business before. Now I do and I’m actually getting pretty good at it. Then the thought struck me that perhaps it is just good human instinct that develops a thriving business, not only an MBA. If your intentions are well and you are good at what you do, you will
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