Remarketing and Custom Audiences in Facebook

You know what remarketing is by now. Hopefully our graphic above is a good review (If you need a stronger refresher check out some of our earlier posts on it here and here). Remarketing in Facebook allows you to tailor your advertisements specifically for the audience you’re trying to reach. Rather than having your ads re-appear on other sites, they will appear on individuals Facebook pages. Facebook offers the ability to create a “custom audience” using certain snippets of code on pieces of your website. You can create several custom audiences to accomplish different goals with your remarketing efforts. On
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