Internet Radio: A Better Bang For Your Buck

Traditional radio advertising can serve as a highly effective advertising medium, especially for smaller local businesses. You receive high exposure for lower costs than you would a TV commercial and there is a certain amount of control over which audience hears your ads based on likely preferences to music genres or talk radio shows. ¬†However, the age of traditional radio seems to be coming to an end as more and more people move to internet radio, where they have higher control over what they listen to– including the ads.   In 2014 over one third of America was streaming their
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