Remarketing and Custom Audiences in Facebook

You know what remarketing is by now. Hopefully our graphic above is a good review (If you need a stronger refresher check out some of our earlier posts on it here and here). Remarketing in Facebook allows you to tailor your advertisements specifically for the audience you’re trying to reach. Rather than having your ads re-appear on other sites, they will appear on individuals Facebook pages. Facebook offers the ability to create a “custom audience” using certain snippets of code on pieces of your website. You can create several custom audiences to accomplish different goals with your remarketing efforts. On
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Double Your Social Media Content

As the social media director here at Idyllwild Advertising, I know that social media is important.  I live, breathe, and eat social media on my phone, desktop in my office and all around me.  Too often, doing social media can become a pain and very time consuming.  But we all know, deep down inside, that social media is important.  And if we are running a business, we know that we have to do it.  So we might as well figure out how to do more social media in less time and with less effort. I have come up with a
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